The Debo identity pairs a monarch butterfly — resilience, transformation, a safe return home — with hard-cut, armored lettering that says "we build." Orange for energy. Black for strength. Cream for warmth.
Two lockups: the stacked badge for tight, square spaces and signage; the horizontal wordmark for headers, trucks and documents.
Primary badge — on darkHorizontal wordmark — on darkOn orange — wordmark keeps its outlineOn creamSampled from the logo. Orange is the voice; use it deliberately — one hit per view is stronger than five.
Chamfered letterforms echo the cut corners of the DEBO lettering. All fonts are free on Google Fonts.
Cut corners, roof-pitch angles and shingle texture. Motion is confident, not bouncy.
Chamfer buttons and cards at two opposite corners. Use roof-pitch dividers between sections. Keep headlines uppercase and tight. Give the logo clear space equal to the height of the "D".
Round corners, stretch or recolor the logo, place the badge on busy photos, or use orange for large body text on cream (use Burnt Copper instead).